You've made the big decision to sell your home. So now what? Many sellers don't know what to expect. Will my home be looked at right away, will an offer come in this week, or will I be sitting here in six months unsure if my home is going to sell? This can be much like a roller coaster ride for many people. So what can you and your real estate professional do to make sure your home sells first....and fast? And, how important is marketing in finding the right buyer?
Before you even list your home for sale, there are some things YOU can do. The better your home looks, the more curb appeal it will have for buyers. So spruce everything up, put on a new coat of paint, and remove everything from the house that doesn't have to be there to eliminate that cluttered feeling. In other words, put your best foot forward. Most buyers don't want to hear that the carpeting will be replaced in a month or that you will be painting the walls. If there is another home in better shape, they may choose that one. Don't let that happen to you!
So what happens after that? How can your home be marketed to the greatest number of prospective buyers, and how can you avoid having unqualified buyers look at your home? This report is full of suggestions that will help you and your real estate professional. These ideas are taken directly from the customized marketing program that ABEK Real Estate uses when they list homes and properties. So learn from the experts! Price it right the first time. This is the one single most important thing you can do. Although there may be a temptation to raise the price of your home because it is in better shape, you need to understand the mind of the buyer. ABEK Real Estate will help you determine the right price by looking at comparable sales and other properties in the same neighborhood and price range that may be in competition with the sale of your home. If you want to sell first and fast, you have to attract the attention of agents AND of the buyers. Pricing is the best way to start. Remember, the longer your home is on the market, the less likely agents are to show it to prospective buyers--they have seen it and may think that it is overpriced. They will normally choose to show another home that is on the market that is priced better and, in their opinion, provides more value to their buyer.
Get the word out. Many sellers expect that their home will be promoted through newspaper advertising. However, ABEK Real Estate's experience is that very few buyers actually come from newspaper ads. ABEK Real Estate has found other ways to find buyers that are much more effective. These includes: regular communications faxed to agents to keep your property foremost in their minds (including immediate information when a price adjustment or upgrade has been made), a lawn sign , flyers featuring your property that are placed in front of your property that buyers may take with them when they preview your home, mailings to your neighbors to let them know that your home is on the market--since they live there, they may know someone who is looking for a home to buy, and a site on the Internet that allows millions of potential buyers to see your home as well as get information regarding your property at any time of the day.
Use referrals and past clients. ABEK Real Estate sends mailings to individuals every month. Those mailings include information regarding your property. Again, this makes sure that these individuals know of the excellent value your home has to offer in hopes that they or someone else might be interested in your home.
Listen to what the market is saying. One of the best things you can do to sell your home is to know what is happening in the market. How much competition is there? Have there been any price adjustments? Have there been any sales recently? Has something happened in the news that would impact the value of your home? ABEK Real Estate stays on top of the shifts and trends in the real estate market AND they communicate with you as to what is happening. This allows you the opportunity to make the changes necessary to make your home the best value available.
You need to know who your most likely buyer will be. You need to be aware of who the most likely buyer will be. ABEK Real Estate will be very helpful in this area. Based on their past experience, they can create a profile of the buyers in your neighborhood and for your home. And then, they will develop a plan to market to these potential buyers. If you have a lot you want to sell, not only will ABEK Real Estate contact individuals who might want to build a home, they will also contact area builders who might be looking for a site for a home to build.
You need to know what agents and buyers are saying. If you have ever sold or tried to sell a home before, one of the most frustrating things can be to know that buyers have been in your house, but you don't know what they said. That's why ABEK Real Estate contacts each and every agent who shows your home. They ask for honest feedback--did the buyer like the home? What were its best features? What features need to be improved? What do they think the selling price will be? What other comments do they have? Sometimes this can be difficult to hear, but remember--these are the agents that are bringing potential buyers to your home. It is important to evaluate their comments and opinions.
Tell your friends. Don't be afraid to tell your friends and family about your house. Maybe someone YOU know is ready to buy and loves your house.
By pricing your house, getting the word out, and listening to what agents and potential buyers are saying, you should have an edge over other sellers.
And by selecting ABEK Real Estate as your real estate professionals, you are assured of a customized marketing program with a proven success record--a record that can help your home sell first....and fast! Find out how ABEK Real Estate can help you sell YOUR home. Call them today at (985) 646-2111 or toll-free at (877) 754-3355 for a free, no obligation consultation. Or, if you prefer, you can send an email to info@abek.com . You can also visit their Internet site at www.abek.com.
